Bioeast 2023 CACLP Booth Design in Nanchang

TASK

Design of a 16m x 18m booth for the 20th China Association of Clinical Laboratory Practice Expo in May 2023.

Detection of the typical Bioeast brand elements
Transfer to the design of the specific fair stand

SERVICES

Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation

Exploration of Materials and Lighting

The central material is a polycarbonate double-wall sheet that is transparent and creates a play of light and shadow.
The spherical lamps represent the abstraction of the Bioeast raw material. The polycarbonate panels are divided into a grid.
Spheres arranged in a pattern and the square segments represent order and precision.

Presenting a Booth Design with Corporate Characteristics

The unique design with the spherical elements attracts the audience's attention.
The half-open glass cover allows visitors to vary the placement of the exhibits.
At the same time, it also helps to protect the exhibits.

Building a Brand Image

As Bioeast updated its corporate design, yimumu ensured that the overall style, materials
and colors of the stand were consistent with the latest appearance.
This is the only way to ensure that the brand is deeply anchored in the audience's memory.

Focus on Details

The water dispenser is cleverly placed in the reception area, making it convenient for staff to use while not disturbing the overall look of the design.

Focus on details

The magazine rack is integrated into the reception. In this way, relevant information can be made quickly accessible to the audience.

Design According to the Characteristics of Products

The POM balls correspond abstractly to the “Microsphere” product
and are fixed with acrylic rods so that they seem to float.

Space Planning

Reasonable layout design, can accommodate up to 18 people to negotiate at the same time, with up to 22m³ of storage space.

Process Control

yimumu has a dedicated staff that oversees the entire build, from preliminary material testing to the size of each object to colour grading and matching to ensure every detail meets the creative director's expectations. At the factory, we carry out pre-assembly to ensure that the design effect and details of the stand are correctly depicted.