Stago 2021 CCLM Booth Design in Zhuhai

TASK

Booth design for the Annual Meeting of Chinese Physicians Association of Laboratory Physicians and the 16th National Laboratory and Clinical Academic Conference in May 2021 in Zhuhai, China.

Detection of the typical stago brand elements
Transfer to the design of the specific fair stand

SERVICES

Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation

Overlay of Lines and Surfaces

The taut ropes are combined with floating ribbons. The overlay of lines and surfaces creates an exciting, multi-layered impression.

Details

The ropes were evaluated against a variety of patterns to compare colours and weave.
Finally, those materials were chosen that fit the customer's DNA.

The Balance between Material Safety and Aesthetics

The look of various materials was examined in advance. The cabin, the ropes and the red ribbons are made of flame-retardant materials of fire protection class B1 in order to avoid any safety risks.

Combining Function and Form

Inside the white beam there are iron weights to keep the ropes straight. At the same time, the product name and function is written on it.

Exclusive Design Details

Business cards are inserted in the slots on top of the reception desk. The acrylic backing has stickers for different provinces. This makes it easier for trade fair visitors to quickly find the business cards they need.

Based on close cooperation with the customer, we determine their actual needs and customize details exclusively for them.

One Element Throughout

A red strip of fabric covers the entire booth and playfully integrates the stand structure.
A specific lighting concept contributes to the atmosphere while the red cloth has a textual introduction
that communicates the customer's products and the company concept.

Yimumu Accompanies the Implementation

yimumu has staff on site who oversee the entire project, including reviewing materials, proofreading copy, and adjusting the size and colour of each
object to ensure every detail meets the creative director's expectations. We carry out the preliminary construction in the factory in advance so that the
planned design effect and the details of the stand are implemented correctly.