Stago 2020 NCLM Booth Design in Qingdao

TASK

Booth design for the 16th National Conference on Laboratory Medicine (2020 NCLM) of the Chinese Medical Association (CMA) in September 2020 in Qingdao, China.

Detection of the typical Bioeast brand elements
Transfer to the design of the specific fair stand

SERVICES

Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation

Booth Design with Corporate Characteristics

The Stago design style of the previous years was altered and linear design elements with a more visual long-distance effect were now incorporated. Red and white glowing tubes and perforated sheets form an exciting composition.

Design Reference to Exhibits

The connected lights symbolize the interaction between the customer's inspection system and the devices. They also represent high-speed transmission. The features of the customer's exhibits were metaphorically visualized in the stand design.

Consideration of Material and Effect

The sheet metal was punched and sampled several times and the hole diametre and hole spacing were continuously adjusted in order to finally present a result that not only appears transparent, but also still ensures the strength of the material.

Details

The front desk in a futuristic stealth look conveys a modern touch. It is in line with the company's professional, progressive and future-oriented positioning.

The instrument table surprises with a floating effect.
It clearly highlights the exhibit on it.

Process Control

yimumu has staff on site who oversees the entire project, including reviewing materials, proofreading copy, and adjusting the size
and colour of each object to ensure every detail meets the creative director's expectations. We carry out the preliminary construction
in the factory in advance so that the planned design effect and the details of the stand are implemented correctly.