Stago 2022 CACLP Stand Design in Nanchang

TASK

Design of booth for the 19th China International Laboratory Medicine and Blood Transfusion Instrument and Reagent Expo (CACLP) in Nanchang, China in October 2022.

Detection of the typical stago brand elements
Transfer to the design of the specific fair stand

SERVICES

Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation

Staging and Information

The red, meandering PVC stripes create an interesting long-distance effect at the trade fair.
At the same time, they focus the visitor's eye on the exhibits at the center of the installation.
The wave-like shape creates dynamics and lends the stand an elegant appearance.

Light

The shape and arrangement of the stripes correspond to the contours of the logo.
A multi-layered look increases tension and adds fullness to the form.
The amorphous curves on the ceiling are emphasized by parallel LED strips.

Spatial Planning

The centralized and compact exhibition area immediately catches the eye. Visitors can see all the machines at a glance.
Low partition walls allow sales staff to see visitors in the exhibition area at all times and establish contact if necessary.
The meeting area is located directly behind the partition walls. This not only separates different functional areas,
but also maximizes the space of the exhibition, negotiation, and reception areas.

Detail Design

The product names are displayed on light
guide plates with illuminated text.
This elegantly highlights the model types.

The ring-shaped LED strips on the floor emphasize
the most important products in the center and are in
harmony with the ceiling lighting.

Information Brochure

The partition wall integrates the brochure holder. This
functional combination is ideal for small spaces. It
allows customers to obtain information from both-the
exhibition space and the meeting area.

Efficiency and Safety

The sturdy hooks facilitate proper installation.
Each individually PVC cut board is marked with
a sequence number to define its exact location.

The entire exhibition stand is primarily characterized by the company's standard font colours of red and white. The bright and vibrant colours not only
make it eye-catching, but also leave a lasting impression on trade show visitors. Viewed from the outside, the beautiful curved arches are a highlight,
becoming densely layered towards the interior. The ceiling design is not only striking at first glance, but also appears exciting from different angles.

Process Control

yimumu always assigns staff to oversee the entire implementation process. This includes material testing in the initial phase, checking and adjusting the size and color of each object to ensure that every process step meets the chief designer's expectations. We conduct a test setup of certain elements in the factory beforehand to ensure the planned design effect and details of the stand are correctly implemented.