Zybio 2022 CACLP Booth Design in Nanchang

TASK

Booth design for the 19th China International Fair for Laboratory Medicine and Blood Transfusion Instruments and Reagents (CACLP) in October 2022 in Nanchang, China.

Definition of a highly recognisable design language
Transfer of the typical zybio brand elements to the specific fair stand

CACLP Top 10 Booth Design Awards 2022

SERVICES

Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation

Booth Design with Corporate Characteristics

The booth used a lot of multimedia equipment, which is in line with the positioning of a technology-based enterprise.
The combination of transparent LED screens and light boxes show the beauty of the virtual world. In addition, the
interspersed light strips create a multi-layered visual effect.

Overall Style Control

This booth is composed of square elements to create structure on the terrain.
The arrangement of the cubes corresponds to the customer's consistent positioning in the medical industry.

The combination of LED screen columns and
light box columns blends two-dimensionality
and three-dimensionality.
Videos alternate with three-dimensional bodies.

Use of Multimedia

Three sets of multimedia display solutions were designed for the client,
each matching the style of the presentation video.
In order to offer an attractive program, several multimedia devices were connected to each other.

Combining Form and Function

The column-shaped transparent LED screens display the names of the product lines to highlight each exhibition area.
They allow the audience to become aware of the customer's product information from a distance. The main tone of the
exhibition stand is black, which evokes a feeling of high-end and technology. A contrast to traditional medical industry
stands was created to stand out from the crowd.

instrument
display area

storage area

Space Plan

The integrated exhibition area allows the audience to
concentrate more on the exhibits.

Process Control

yimumu has a dedicated staff that oversees the entire set-up, from preliminary material testing to the size of each object
to colour grading and matching to ensure every detail meets the creative director's expectations.

yimumu draws on an extensive wealth of implementation experience to provide its customers with a highly satisfactory service.