Zybio 2023 Nanchang CACLP Booth Design

TASK

Design of a 16m x 18m booth for the 20th China Association of Clinical Laboratory Practice Expo in May 2023.

Definition of a highly recognisable design language
Transfer of the typical zybio brand elements to the specific fair stand

SERVICES

Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation

Application of the Typical zybio Brand Elements

Water drops are an important element of the customer's corporate DNA.
The ceiling of the stand is formed by a large number of water drops to create
a feeling of welcoming ease and increase the level of perceptibility of the company.

Modular Installation Solutions

Custom-made double-sided frosted acrylic panels are cut by a high-speed engraving machine and equipped with transparent wires in each hanging module.

To install the elements on site, all that has to be done is attaching the wire to the chassis after positioning them.
Therefore, an extremely high installation efficiency could be achieved.

The 1080 acrylic discs are divided into 31 lines.
Careful planning and labeling makes construction easier to monitor.

Focus on Exhibits

A giant light box was placed at the top center of the stand to highlight the show's most important new product.

To avoid visual interference caused by the disc elements, the angle of the light box was tilted allowing the visitors to focus on the most important exhibits. The indicational lightboxes act as spatial guides for the viewers.

Systematic Design

yimumu has created this new stand design that represents zybio in 2023.
Through the systematic layout of the projects being presented, the audience was able to perceive zybio‘s
proficiency in clinical diagnositc solutions that further reinforces brand memorability in the customer‘s mind.

2023 COPENHAGEN · DENMARK
ECCMID

2023 CHANGSHA · CHINA
NCLM

2023 Dusseldorf · Germany
MEDICA

2023 SHANGHAI · CHINA
CMEF

2023 Dubai · United Arab
Emirates Medlab

2023 Rome · Italy
EuroMedlab

Process Control

yimumu provides the customer with a specialist who is responsible for the entire booth installation. In the workshop it is ensured that
the reproducibility of the design is possible. Every design detail is checked. yimumu verifies all components for size and colour and makes
adjustments if necessary to achieve the desired effect. Each element must meet the expectations of the creative director (client side).
Our goal is not only to achieve the highest level of reproducibility, but also to ensure that the installation is efficient and safe. yimumu
extensive experience in stand installation is a great advantage when it comes to offering the customer reliable allround service.