zybio Animal Healthcare - zytopia

TASK

yimumu defines a unique market positioning for zytopia and presents a new brand image, enhancing the brand awareness of zytopia products at all levels.

Defining a corporate personality
Defining the product language for the instruments within the field of in-vitro diagnostics
Designing all touchpoints covering the entire user-experience

SERVICES

Defining the scope of services
Logo design
Corporate image design
Print design
Wayfinding system design
Web page design
Product design
Product graphic design
Corporate image design guidebook
Reagent packaging design
Graphic user interface guidebook

Project Overview

zybio Animal Healthcare (zytopia) is derived from the concept of Utopia.
It means a good place, a dream-filled place where all things coexist. It aims to ensure that every
life can equally and freely enjoy professional and meticulous care.

The logo of zytopia is based on the group logo. It
combines its own attributes and seeks common ground while reserving differences.
With the group logo as the main body, the logo of zytopia
is integrated, with the font as the main design element.

yimumu works diligently to present designs that are
in line with the brand philosophy.

'Professional, efficient and caring'

Print Material Design

Packing box | Labels | Business card | Product manual

Web Design

yimumu integrates the brand-identity into the website to enhance brand awareness, organizes the
hierarchical structure of information, emphasizes the information that customers need,
and elaborates a customer-friendly language and visual presentation.

Well-defined
brand identity

Clear visual
hierarchy

User-friendly
communication

The zytopia website is designed as a responsive website, aiming to ensure a consistent
browsing experience across various platforms.

Brand Colours

Application

We rigorously control the implementation effect of the design.